For the agent-readable index of this site, see /llms.txt.
Pepsi
Pepsi's visual identity spans more than 125 years of continuous brand work, and the system has reset itself across at least three distinct eras — the pre-1950 cursive-script logotype, the mid-century industrial-can era when red-white-blue striping read as institutional as bank signage, and the contemporary global mark with simplified roundel logic.
Light Edition
The current Pepsi system: blue and red staged on white, simplified mark logic, type rhythm tuned for global packaging consistency rather than regional variation. The atmosphere reads that modern register — calm light surface, the dual-accent palette held in balance, chassis discipline keeping either color from dominating. A study in how a 125-year-old brand maintains identity through periodic simplification.
Install at runtime
Run this snippet in any browser console where Void Energy is loaded (or paste it into your app's bootstrap). The atmosphere registers with the engine and renders immediately as a temporary preview — it persists in the visitor's preferences only if they Apply it site-wide.
Physics: flat
Mode: light
Live preview
A believable product moment rendered against the active atmosphere. Hover, focus, and toggle the controls — typography weight, button tracking, corner radii, and motion timing all carry the brand's identity.
Workspace settings
Welcome back
Configure how you collaborate, then jump back into the channels you were active in.
Search by name or email — Combobox with descriptions.
Recent channels
Typography
Headings, body, and signal text rendered against the active atmosphere.
Typefaces
The active heading and body families — brand override first, atmosphere default second.
Heading · --font-heading
Outfit
Body · --font-body
Outfit
Heading scale
Six levels, each picking up the brand's weight, tracking, and transform tokens.
h1 — Pepsi
h2 — Light Edition
h3 — Subsection
h4 — Section header
h5 — Subheading
h6 — Minor subheading
Body & secondary text
Standard reading copy and supporting metadata.
Paragraph — body typography, dim color. Standard readable text for descriptions and content.
Small — small typography, mute color. Used for captions and metadata.Caption — caption level utility class.
Brand overrides
Beyond the typeface, brand profiles can tune weight, tracking, and text-transform per
role. Display covers h1/h2, Heading covers h3/h4, Body covers paragraphs and small
text, Button covers all .btn-* labels. Anything not declared
inherits from the atmosphere's defaults.
Supported overrides & this brand's values
A brand profile can override 4 weights, 4 trackings, and 3 transforms (Body has no transform — prose never gets uppercased).
- Display weight (h1, h2) ·
--weight-display800 - Display tracking (h1, h2) ·
--tracking-display… - Display transform (h1, h2) ·
--text-transform-display… - Heading weight (h3, h4) ·
--weight-heading700 - Heading tracking (h3, h4) ·
--tracking-heading… - Heading transform (h3, h4) ·
--text-transform-heading… - Body weight (p, small) ·
--weight-body… - Body tracking (p, small) ·
--tracking-body… - Button weight (.btn-*) ·
--weight-button700 - Button tracking (.btn-*) ·
--tracking-button0.04em - Button transform (.btn-*) ·
--text-transform-buttonuppercase
Palette & shape
The color palette, corner geometry, and motion curves under the active atmosphere. Atmospheres change the values; the architecture never moves.
Energy — Brand axis
The two colors that change most per atmosphere. Primary drives CTAs, focus rings, and headings. Secondary tints hovers, press feedback, toggle thumbs, and the selected channel in the live preview above.
energy-primaryenergy-secondarySurfaces
Background layers from the depth model. Canvas is
the floor — sunk and spotlight are its recess and ambient variants. Surface is where floating elements live. Every tile carries --border-color at var(--physics-border-width), so the border tier is
visible on each outline.
bg-canvasbg-sunkbg-spotlightbg-surfaceSignal — Text hierarchy
Three emphasis levels for information hierarchy.
Color extensions
Two additional palettes layered on top of the five-layer system. Neither is a brand-axis variable, so they don't change much per atmosphere.
Semantic — success, error, premium, and system carry the same meaning on every brand. Most brands inherit the defaults; the rare override applies when a brand's primary hue would clash (e.g. a green primary forces a different success green).
Positive outcome
Destructive, failure
Attention, cost
Informational
Data palette — 8 categorical slots derived from primary
Hue-rotated 45° per step from --energy-primary in
OKLCH. Cool atmospheres yield cool-leaning palettes; warm yield
warm-leaning. Use for chart series, chips, tags, kanban columns,
avatar fallbacks, and calendar categories — anywhere
unrelated-by-severity data needs distinct identity. Not for severity (data-3 means
"third slot," not "success"). Auto-contrast handles text color on
any bg-data-* tile.
data-1data-2data-3data-4data-5data-6data-7data-8Radii — corner geometry
All five radius levels, rendered with the active atmosphere's tokens. Brand-overridden values are emphasized.
--radius-sm 4px--radius-md 8px--radius-lg 14px--radius-xl 20px--radius-full …Motion
Brand profiles can also override the system's speeds and easing
curves. The square below uses --speed-slow and --ease-spring-snappy — both carried by the brand axis
when set, otherwise inherited from the active physics preset. Hover the demo to play.
Supported overrides & this brand's values
A brand profile can override 3 speed levels and 4 easing curves. Anything not declared inherits
from the active physics preset (glass / flat / retro). Cascade
delays (--delay-cascade, --delay-sequence) are physics-only and not part of
the brand axis.
- Fast ·
--speed-fast… - Base ·
--speed-base… - Slow ·
--speed-slow… - Flow ·
--ease-flow… - Spring (gentle) ·
--ease-spring-gentle… - Spring (snappy) ·
--ease-spring-snappy… - Spring (bounce) ·
--ease-spring-bounce…